Quaker Knoll

BRANDING

Art & Creative Direction | Branding & WordPress Website | Brand Photography

Quaker Knoll

8o years and going strong- non-profit fostering community engagement and outdoor experiences

Quaker Knoll

a non-profit organization dedicated to fostering community engagement and outdoor experiences faced a significant challenge: they had no established visual identity or brand voice to represent their diverse properties and offerings. Understanding their unique needs, we set out to create a cohesive brand image that reflects their mission and enhances their operational efficiency.

Brand Photography

To further enhance their brand identity, we executed a comprehensive photography strategy that captures the essence of Quaker Knoll’s offerings and the natural beauty of their surroundings. Our team styled and conducted brand photography sessions, focusing on imagery that showcases their properties, community events, and outdoor activities. We also edited the photos to ensure a consistent aesthetic that aligns with Quaker Knoll’s revamped branding.

Art & Creative Direction

Our process began with a deep understanding of Quaker Knoll’s requirements and how their various services needed to function seamlessly. We crafted a visual identity that embodies the spirit of community and the great outdoors. This involved thoughtful art direction that resulted in a fun and approachable brand identity, incorporating multiple logo color options that change with the seasons, symbolizing their connection to nature and community.
silver phoenix design brand photography

WordPress Website Design & Development

Recognizing the importance of operational efficiency, we designed a streamlined workflow that seamlessly integrates with the new Quaker Knoll website. The user-friendly WordPress site serves as a central hub for information and bookings, with functionality for sending out newsletters and collecting leads. This system allows Quaker Knoll to engage with their community meaningfully, managing their numerous properties and programming offerings efficiently. With easy access to resources and information, clients can book services without needing direct interactions, optimizing time and resource use.

silver phoenix design brand photography

Conclusion

This collaboration exemplifies our dedication to supporting non-profit organizations in realizing their potential. Through thoughtful art direction, engaging brand photography, and a comprehensive online presence that enhances operational efficiency, we helped Quaker Knoll cultivate a strong identity and improve their capabilities to connect authentically with their clients.

Outcome

The project resulted in a vibrant and effective brand identity for Quaker Knoll, empowering them to better serve the community and promote their outdoor offerings. With the newly designed brand and integrated website workflow, they have now engaged with their audience more effectively and streamlined their operational processes, which has positioned them for exceptional and increasing yearly growth and participation in their programs.

     

Skin Apothetique

BRANDING

Art & Creative Direction | Branding & WordPress Website

Skin Apothetique

Skin Apothetique, a well-established brand in the skincare industry for over 30 years

Skin Apothetique

Faced a critical challenge that threatened its identity and future. With the looming possibility of a court case over their brand name, they recognized the urgent need for a complete rebrand while simultaneously refreshing their image. Our mission was to guide them through this transition, revitalizing their brand and enhancing their online presence.

Brand Photography

We executed a comprehensive product photography strategy to elevate their brand presence further. We styled and captured stunning imagery for each individual product within the 18 collections to showcase and reflect the brand’s ethos and aesthetic while providing distinction and cohesion between individual products within each collection. This thoughtful approach to brand photography enhances the storytelling aspect of the brand, making each product more relatable and desirable to a multi-directional target audience.

Art & Creative Direction

We embraced a holistic approach that encompassed a creative & art direction strategy tailored specifically to Skin Apothetique’s vision. Our collaboration began with an in-depth exploration of their brand needs. They had a massive existing inventory and decided to move through it first, and then transition. This meant only slightly updating the existing logo and keeping label colors the same. We infused the longstanding brand with vibrant, bold colors that compliment their existing while capturing their commitment to innovative skincare solutions. Inspired by their product offerings, we developed individual branding for each of the 18 collections, ensuring distinct identities while maintaining a cohesive overarching brand narrative.
silver phoenix design brand photography

WordPress Website Re-Design

In addition to the brand refresh, we undertook a comprehensive redesign of Skin Apothetique’s website. The new site is modern, user-friendly, optimized for mobile, and was redeveloped to encompass their entire client base, both retail customers and wholesale partners. We integrated current systems to streamline their business processes, enabling efficient management and improved customer experience. By implementing multifaceted e-commerce capabilities, Skin Apothetique can now effectively reach consumers and enhance its sales channels because it has a comprehensive hand on their client base.

silver phoenix design brand photography

Conclusion

This project exemplifies our commitment to supporting businesses during pivotal moments. With a focus on art direction, creative strategy, and impactful product photography, we helped Skin Apothetique emerge stronger, more vibrant, and ready for the exciting challenges ahead while streamlining business processes resulting in an increased ROI.

Outcome

The transformation has enabled Skin Apothetique to not only regain its footing amidst challenges but also to reignite its business operations with renewed energy. Our collaboration empowered them with the tools needed to adapt to current market demands, resulting in a higher return on investment and a more robust business strategy. They are now well-positioned to grow their client base and deliver their exceptional products in ways that resonate with their target audience.

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