Branding & Website Design
Skin Apothetique
Skin Apothetique, a well-established brand in the skincare industry for over 30 years
Skin Apothetique
Faced a critical challenge that threatened its identity and future. With the looming possibility of a court case over their brand name, they recognized the urgent need for a complete rebrand while simultaneously refreshing their image. Our mission was to guide them through this transition, revitalizing their brand and enhancing their online presence.
Brand Photography
We executed a comprehensive product photography strategy to elevate their brand presence further. We styled and captured stunning imagery for each individual product within the 18 collections to showcase and reflect the brand’s ethos and aesthetic while providing distinction and cohesion between individual products within each collection. This thoughtful approach to brand photography enhances the storytelling aspect of the brand, making each product more relatable and desirable to a multi-directional target audience.
Art & Creative Direction
We embraced a holistic approach that encompassed a creative & art direction strategy tailored specifically to Skin Apothetique’s vision. Our collaboration began with an in-depth exploration of their brand needs. They had a massive existing inventory and decided to move through it first, and then transition. This meant only slightly updating the existing logo and keeping label colors the same. We infused the longstanding brand with vibrant, bold colors that compliment their existing while capturing their commitment to innovative skincare solutions. Inspired by their product offerings, we developed individual branding for each of the 18 collections, ensuring distinct identities while maintaining a cohesive overarching brand narrative.
WordPress Website Re-Design
In addition to the brand refresh, we undertook a comprehensive redesign of Skin Apothetique’s website. The new site is modern, user-friendly, optimized for mobile, and was redeveloped to encompass their entire client base, both retail customers and wholesale partners. We integrated current systems to streamline their business processes, enabling efficient management and improved customer experience. By implementing multifaceted e-commerce capabilities, Skin Apothetique can now effectively reach consumers and enhance its sales channels because it has a comprehensive hand on their client base.
Conclusion
This project exemplifies our commitment to supporting businesses during pivotal moments. With a focus on art direction, creative strategy, and impactful product photography, we helped Skin Apothetique emerge stronger, more vibrant, and ready for the exciting challenges ahead while streamlining business processes resulting in an increased ROI.
Outcome
The transformation has enabled Skin Apothetique to not only regain its footing amidst challenges but also to reignite its business operations with renewed energy. Our collaboration empowered them with the tools needed to adapt to current market demands, resulting in a higher return on investment and a more robust business strategy. They are now well-positioned to grow their client base and deliver their exceptional products in ways that resonate with their target audience.
