Branding & WordPress Website Design
Quaker Knoll
8o years and going strong- non-profit fostering community engagement and outdoor experiences
Quaker Knoll
a non-profit organization dedicated to fostering community engagement and outdoor experiences faced a significant challenge: they had no established visual identity or brand voice to represent their diverse properties and offerings. Understanding their unique needs, we set out to create a cohesive brand image that reflects their mission and enhances their operational efficiency.
Brand Photography
To further enhance their brand identity, we executed a comprehensive photography strategy that captures the essence of Quaker Knoll’s offerings and the natural beauty of their surroundings. Our team styled and conducted brand photography sessions, focusing on imagery that showcases their properties, community events, and outdoor activities. We also edited the photos to ensure a consistent aesthetic that aligns with Quaker Knoll’s revamped branding.
Art & Creative Direction
Our process began with a deep understanding of Quaker Knoll’s requirements and how their various services needed to function seamlessly. We crafted a visual identity that embodies the spirit of community and the great outdoors. This involved thoughtful art direction that resulted in a fun and approachable brand identity, incorporating multiple logo color options that change with the seasons, symbolizing their connection to nature and community.
WordPress Website Design & Development
Recognizing the importance of operational efficiency, we designed a streamlined workflow that seamlessly integrates with the new Quaker Knoll website. The user-friendly WordPress site serves as a central hub for information and bookings, with functionality for sending out newsletters and collecting leads. This system allows Quaker Knoll to engage with their community meaningfully, managing their numerous properties and programming offerings efficiently. With easy access to resources and information, clients can book services without needing direct interactions, optimizing time and resource use.
Conclusion
This collaboration exemplifies our dedication to supporting non-profit organizations in realizing their potential. Through thoughtful art direction, engaging brand photography, and a comprehensive online presence that enhances operational efficiency, we helped Quaker Knoll cultivate a strong identity and improve their capabilities to connect authentically with their clients.
Outcome
The project resulted in a vibrant and effective brand identity for Quaker Knoll, empowering them to better serve the community and promote their outdoor offerings. With the newly designed brand and integrated website workflow, they have now engaged with their audience more effectively and streamlined their operational processes, which has positioned them for exceptional and increasing yearly growth and participation in their programs.
