Branding and Marketing Design
Traveling Pendants
Strength for the journey. A unique company dedicated to providing comfort to those in need.
Traveling Pendants
is a unique company dedicated to providing comfort to those in need. Specializing in fine jewelry that travels with the wearer, each piece documents and passes on the wearer’s personal journey with cancer. Understanding the sensitivity and significance of their mission, we focused on elevating their existing brand to reach a broader audience and refine its emotional resonance.
Brand Photography Styling
To provide distinction among their offerings, we branded each line of jewelry separately, creating unique personalities that resonate with different target audiences. This tailored approach allows each collection to attract its own audience while remaining cohesive within the overarching brand strategy. We styled each line for individual photo shoots, providing a style guide, and showcasing their unique qualities and emotional connections through compelling imagery.
Art & Creative Direction
Our collaboration began with a comprehensive analysis of Traveling Pendants’ existing brand. We recognized their need for a more dynamic and distinct identity. Through thoughtful art direction, we developed a sophisticated brand identity that highlights their commitment to supporting individuals during challenging times. The identity included individually branded lines of jewelry to appeal to segmented targeted markets.
Graphic Design and Packaging Solutions
We designed graphics for use across all platforms to ensure consistency and strengthen brand recognition. Our consulting also extended to business processes, where we provided insights into operational efficiency. We presented packaging options and designed all physical marketing materials, including product mailer, to reflect the high-end nature of the brand. Every element was crafted to reinforce their identity and messaging.
Conclusion
This project highlights our commitment to helping brands expand their reach while staying true to their core mission. Through strategic art direction, targeted branding, and cohesive design, we enabled Traveling Pendants to emerge as a respected name in the jewelry industry, fully equipped to connect with those in need.
Outcome
With the completed project, Traveling Pendants now possess all the visual elements necessary to function as a high-end brand. The refreshed identity allows them to compete at a higher level and gain respect within their industry enabling them to effectively communicate their mission and emotional narrative to a broader audience.
