Art & Creative Direction | Brand Design | Photography | Product Development
House of AUM
a community focused yoga studio and community
House of AUM
House of AUM is a community-focused yoga studio and brand dedicated to helping individuals thrive in their personal wellness journeys. As a startup, they aimed to infuse their voice and commitment to holistic wellness into a small, tight-knit community, creating an environment of trust and comfort for everyone who walked through their doors. The project required a delicate balance of visual identity and messaging to ensure a welcoming atmosphere to promote peace and growth.

Art & Creative Direction
Focusing on crafting a distinctive visual identity that reflects the essence of the studio I set out to develop a cohesive brand identity to ensure that all visual elements conveyed their mission of promoting wellness while looking at self authentically.


Continued Brand Development
Recognizing that community was at the heart of their mission, the House of AUM brand needed to convey a sense of strength while remaining approachable across all touchpoints. We achieved this by implementing cohesive design principles and a unified brand identity throughout the entire project. This included product development, procurement, and buying, alongside high-quality product and editorial photography for their online shop and in-person studio. Additionally, we crafted engaging visuals for their brick-and-mortar location, community events, and all marketing collateral, while also designing a user-friendly WordPress website that truly reflects the inviting spirit of House of AUM.











Brand Photography and Product Development
To encapsulate the essence of House of AUM, I implemented a comprehensive product development and brand photography strategy. This involved meticulous design and production processes, as well as staging and capturing a variety of brand photo sessions, including yoga classes, treatment sessions, community events, and lifestyle editorial photography for their online shop. Each image was thoughtfully crafted to resonate with their target audience, vividly portraying the supportive environment and commitment to well-being that defines the studio’s ethos.











Overview

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