Art & Creative Direction

Focusing on crafting a distinctive visual identity that reflects the essence of the studio I set out to develop a cohesive brand identity to ensure that all visual elements conveyed their mission of promoting wellness while looking at self authentically.

A key component of my process is art and creative direction. I collaborate with you to develop engaging visual concepts that align with your brand vision. This includes creating mood boards and sample boards to establish the aesthetic direction for our shoots, ensuring that the imagery captures the unique personality of your brand.

If the project calls for it, I’ll manage all aspects of the shoot, ensuring timely delivery without compromising on quality. From initial concept development to final execution, I oversee every detail to guarantee outstanding outcomes that align with your vision.

Art & Creative Direction

We began by analyzing Wildflower Boutique’s existing brand elements and understanding the connection they have with their customers. Our approach focused on enhancing their brand identity with modern design elements that evoke a sense of warmth and accessibility. Their existing brand was bright and beachy so we didn’t want to steer too far from that feeling while modernizing their brand identity and creating a more timeless look. We incorporated fresh colors and updated typography to create a cohesive and contemporary visual style that appeals to both existing customers and new audiences.

Outcome

The project resulted in a refreshed brand identity for Wildflower Boutique that balances modernity with approachability. The new marketing materials and branded product photography have enhanced their online and in-store visibility retained loyalty and increased sales significantly through their online boutique and social platforms. 

Art & Creative Direction

We commenced the project by immersing ourselves in Olivia’s writing and target audience. To capture the allure of romance literature, we developed a brand identity that incorporates bold and vivacious colors alongside striking imagery. This vibrant palette is designed to grab the attention of readers and evoke the depth of excitement found within her novels.

Outcome

The completed project provides Olivia Delaneo with a robust brand identity and an engaging online presence. The bold colors and captivating imagery not only represent her unique voice but also attract readers, inviting them into her world. With an informative and visually appealing site, she is now well-positioned to promote her work and expand her readership.

Art & Creative Direction

Our collaboration began with a comprehensive analysis of Traveling Pendants’ existing brand. We recognized their need for a more dynamic and distinct identity. Through thoughtful art direction, we developed a sophisticated brand identity that highlights their commitment to supporting individuals during challenging times. The identity included individually branded lines of jewelry to appeal to segmented targeted markets.

Outcome

With the completed project, Traveling Pendants now possess all the visual elements necessary to function as a high-end brand. The refreshed identity allows them to compete at a higher level and gain respect within their industry enabling them to effectively communicate their mission and emotional narrative to a broader audience.

Art & Creative Direction

Our process began with a deep understanding of Quaker Knoll’s requirements and how their various services needed to function seamlessly. We crafted a visual identity that embodies the spirit of community and the great outdoors. This involved thoughtful art direction that resulted in a fun and approachable brand identity, incorporating multiple logo color options that change with the seasons, symbolizing their connection to nature and community.

Outcome

The project resulted in a vibrant and effective brand identity for Quaker Knoll, empowering them to better serve the community and promote their outdoor offerings. With the newly designed brand and integrated website workflow, they have now engaged with their audience more effectively and streamlined their operational processes, which has positioned them for exceptional and increasing yearly growth and participation in their programs.