House of AUM

Art & Creative Direction | Brand Design | Photography | Product Development

House of AUM

a community focused yoga studio and community

House of AUM

House of AUM is a community-focused yoga studio and brand dedicated to helping individuals thrive in their personal wellness journeys. As a startup, they aimed to infuse their voice and commitment to holistic wellness into a small, tight-knit community, creating an environment of trust and comfort for everyone who walked through their doors. The project required a delicate balance of visual identity and messaging to ensure a welcoming atmosphere to promote peace and growth.

Art & Creative Direction

Focusing on crafting a distinctive visual identity that reflects the essence of the studio I set out to develop a cohesive brand identity to ensure that all visual elements conveyed their mission of promoting wellness while looking at self authentically.

silver phoenix design brand photography
silver phoenix design brand photography

Continued Brand Development

Recognizing that community was at the heart of their mission, the House of AUM brand needed to convey a sense of strength while remaining approachable across all touchpoints. We achieved this by implementing cohesive design principles and a unified brand identity throughout the entire project. This included product development, procurement, and buying, alongside high-quality product and editorial photography for their online shop and in-person studio. Additionally, we crafted engaging visuals for their brick-and-mortar location, community events, and all marketing collateral, while also designing a user-friendly WordPress website that truly reflects the inviting spirit of House of AUM.

silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design brand photography

Brand Photography and Product Development

To encapsulate the essence of House of AUM, I implemented a comprehensive product development and brand photography strategy. This involved meticulous design and production processes, as well as staging and capturing a variety of brand photo sessions, including yoga classes, treatment sessions, community events, and lifestyle editorial photography for their online shop. Each image was thoughtfully crafted to resonate with their target audience, vividly portraying the supportive environment and commitment to well-being that defines the studio’s ethos.

silver phoenix design brand photography
silver phoenix design website design packages
silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design website design packages

Overview

The culmination of this project resulted in a significant increase in brand awareness for House of AUM. The studio gained tri-state recognition for their positive contributions to community wellness, leading to consistent growth in participation in daily classes, retreats, and training courses. Now entering its tenth year, House of AUM stands as a respected pillar in the community, embodying the values of trust, comfort, and holistic well-being. 

silver phoenix design brand photography

     

Brand Photography

Lifestyle, Commercial & Product

Brand Photography

with over 25 years experience

Visual Storytelling for Your Brand

As a dedicated brand photographer, my focus is on creating authentic visual narratives that reflect the essence of your brand. I work closely with you to understand your specific needs and objectives, providing tailored photography solutions that enhance your brand’s identity and connects to your audience in a real way.

Art & Creative Direction

A key component of my process is art and creative direction. I collaborate with you to develop engaging visual concepts that align with your brand vision. This includes creating mood boards and sample boards to establish the aesthetic direction for our shoots, ensuring that the imagery captures the unique personality of your brand.

silver phoenix design brand photography
silver phoenix design brand photography
Collaborative Approach

Collaboration is essential in capturing the true spirit of your brand. I work hand-in-hand with you and your team—including models, make-up artists, and project managers—to ensure the seamless execution of your project. This teamwork results in compelling imagery that gets right to the heart of your message.

silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design website design packages
High Quality Imagery

My expertise lies in capturing high-quality images that represent your brand in a way that makes you happy and reflects your brand authentically. Lifestyle or product, in studio or on location, e-commerce, marketing materials, or promotional campaigns. I  achieve optimal image quality by utilizing professional photography equipment, editing software, and advanced lighting techniques to showcase your products and services in the best light.

silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design brand photography
silver phoenix design brand photography

Empower your Business

My brand photography services are designed to empower your business with authentic visuals that tell your story. By leveraging my 25+ years of expertise in photography and creative direction, I ensure that the imagery we produce together will meet and exceed your expectations. If you’re ready to elevate your brand through compelling photography, I’m here to help bring your vision to life.

Project Management

If the project calls for it, I’ll manage all aspects of the shoot, ensuring timely delivery without compromising on quality. From initial concept development to final execution, I oversee every detail to guarantee outstanding outcomes that align with your vision.

silver phoenix design brand photography

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